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Thank you for participating in this brief survey.

As a respected travel professional, your insights are invaluable.

This will take approximately 2 minutes to complete.

In which region are you primarily based, or is your company primarily based?
North America
South & Central America
Europe
Russia & CIS
Middle East
Africa
Asia
Australia / New Zealand
Which of the following best describes the primary client base you serve?
Luxury / High-Net-Worth
Premium / Upper Mid-Range
Mid-Range
Budget / Value-Conscious
A mix of all of the above
Which of the followings best describes your client base
Which age group represents the largest portion of your client base?
Gen Z (Under 25)
Millennials (25-40)
Gen X (41-56)
Baby Boomers (57-75)
Silent Generation (76+)
What is the primary type of travel your clients typically book through you?
Leisure / Independent Travel (FIT)
Business Travel
Group Travel (e.g., family reunions, destination weddings, corporate incentives)
MICE (Meetings, Incentives, Conferences, Exhibitions)
A mix of leisure and business travel
When booking travel, what is the most significant point of friction or complaint you hear from your clients?
High prices or lack of perceived value
Lack of unique or authentic experiences
The complexity and time required to book
Limited availability, especially during peak season
Inconsistent quality or service
Beyond accommodation, how important is it for your clients to have access to a wide range of unique, curated local experiences (e.g., culinary tours, private safaris, cultural workshops)?
Not important at all
Slightly important
Moderately important
Very important
Essential
Currently, what is the biggest challenge you face when trying to secure the best value for your clients?
Clients checking directly with hotels, airlines or other suppliers
The complexity of dealing with multiple suppliers
Rate and inventory limitations (e.g., not being able to access the best rates/availability)
Time constraints in finding and comparing options
Managing client expectations regarding price vs. value
Who or what do you consider your biggest competitor when trying to secure bookings for your clients?
Large Online Travel Agencies (e.g., Booking.com, Expedia)
Other travel advisors or agencies
Clients booking directly their travels
Price comparison websites
Which region do you primarily operate in and book travels for your clients?
Europe
Africa
Middle East
North America
South & Central America
Asia
Asia-Pacific
Global / No specific region
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