FiNE By Me

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A Visionary Leader in Global Travel

With nearly two decades of experience as a seasoned business architect, I have crafted a robust career centered on forging strategic B2B alliances and driving cross-continental growth within the luxury travel sector. My in-depth understanding of the international landscape empowers me to excel in partnership development, strategic expansion, and the delivery of exceptional results. As a strategic thinker with a proven track record of leading dynamic teams, I thrive in multicultural environments where collaboration fosters innovation.

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Navigating the Travel Landscape: A Deep Dive into the Industry

My comprehensive grasp of the travel ecosystem—from tourism boards to distribution channels—has been instrumental in achieving outstanding sales and business development milestones within the industry.

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A Passionate Journey Begins: My Early Career in Travel

I launched my career as a travel journalist and photographer, immersing myself in captivating landscapes and allowing the world to become my canvas. Collaborating with tourism boards, hotels, and airlines ignited my passion for the industry and provided me with a global perspective. Serving as Editor-in-Chief, I enhanced my commercial acumen while effectively managing both editorial and sales teams.

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Adapting and Thriving: Embracing Change in the Travel Business

As I transitioned into the business realm, I represented prominent travel companies at prestigious global exhibitions, overseeing key aspects such as participation, stand design, and intricate client schedules. This experience significantly enlarged my network within the global travel trade.

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Redefining Luxury: Transformational Leadership in EMEA Expansion

In my role spearheading the EMEA expansion for Luxperience, I transformed the region into a pivotal revenue generator and successfully launched the Luxperience pop-up travel trade event in Switzerland, marking a significant milestone in enhancing engagement across the industry.

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Connecting Opportunities: Building Bridges in the Travel Industry

In 2019, I founded FiNE REPRESENTATION with the vision of connecting independent and exquisite travel brands with the international travel industry and the right audience. Utilizing my extensive network, I have driven B2B sales across Europe, the UK, North America, and Australia. Additionally, FiNE REPRESENTATION has undertaken project-based roles in media and travel technology, as well as organizing sales, FAM, and press trips, showcasing a diverse portfolio of experiences.

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Innovating Through Challenges: My Pandemic Pivot in Travel Loyalty

During the challenges posed by the pandemic, I joined an innovative online gambling start-up and developed a luxury travel-focused loyalty program. This entailed program design, global partnership negotiations, and successful market rollouts across Asia. This experience enhanced my skills in business strategy, project development, communication, social media, and online marketing. I established significant commercial partnerships with esteemed brands, including Etihad Airways, Rosewood Hotels, Capella Hotels, Oetker Collection, Villas of Distinction, LUX Hotels & Resorts, and Kering Fashion Group.

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Elevating FiNE REPRESENTATION: A Strategic Partnership Opportunity

As I further expand FiNE REPRESENTATION and enhance our suite of consulting services, I am eager to partner with forward-thinking companies that share a passion for travel. With my finely tuned expertise, extensive network, and rich industry experiences, I bring a unique blend of insight and commercial acumen to every collaboration.

Together, we can unlock new opportunities and drive success in the international travel landscape. Let’s connect and explore how we can work together to create innovative solutions that will elevate our ventures to new heights. I look forward to the opportunity to shape the future of travel in collaboration with you.

Dimitrios Athanasopoulos